New Inspiration Found In Frankfurt
The Befana Drama series has returned from Frankfurt Book Fair with great things happening behind the scenes and some new ‘product lines’ to push on with to extend the brand even further. This more than makes up for the aching joints, sore feet and energy drain that we’re sure many involved with this massive fair feel!
Basing ourselves in the Hall 4.0 Business Club proved to be a great move, giving us the opportunity to keep our materials at hand and then visit different halls, at different times, to put portfolios and books into the hands of international publishers and agents.
We met our Italian agent face-to-face for the first time and are delighted to know that more than one big Italian publisher is in contention for the rights in Italy. Obviously, we have long known the potential for the Italian market, but it was a surprise to hear her say that we need to maximise the global potential of the brand, which she believes to be huge. It’s great to see how much she grasps what she calls ‘the project’, as she has instantly grasped the power of the brand, not just the books.
Out of this meeting, we have a whole new string of books to write – still involving Bef, but taking her into a different direction and for slightly younger readers. However, we are thinking cross age group now and even the youngest of children may be able to appreciate Bef in the not-too-distant future.
With regard to the new British book, this is something that will be presented to English agents – or maybe taken right to the top, following a meeting that took place while we were in Frankfurt. The book was a direct spin-off from a community issue that the country faces, so we have a few ideas of how to bring it to market that are very different.
We were also part of an inspiring tour organised by the Frankfurt Book Fair and met with four top children’s publishers from around the world. This has acted as a huge boost, as it highlights how far we could go as more books are written and taken to market.
And then there were the wonderful personal encounters that took place – with one of the most successful children’s editors from Italy, with a charming author from Brazil, with an organisation from America that is reacting to the changing world of publishing and with many more people.
There’s a lot to work on in the coming weeks, that’s for sure. However, what Frankfurt has shown is that sources of inspiration can be replaced and found in the most unexpected places. Now re-inspired, there’ll be no stopping our brands and our books.